Digital Marketing Strategist · Jakarta, Indonesia
I build campaigns that move people — and move numbers.
Performance marketing, brand strategy, and full-funnel thinking
behind some of Indonesia's most-awarded work.
End-to-end performance strategy for Indonesia's biggest banking app launch. Multi-platform paid media across Meta, Google, TikTok, and X — driving 161% above KPI and winning Twitter Indonesia's Best Use of Video.
Watch announcement video ↗A record-breaking campaign that literally launched a banking application into space. 34M interactions, a MURI national record, and an MMA Smarties finalist nomination. The kind of brief that doesn't come twice.
Watch the campaign ↗Built and scaled a performance marketing engine from scratch — SEO, SEM, and paid social working in concert. Delivered 500+ qualified leads per month and a measurable IDR 200M+ revenue uplift through relentless funnel optimisation.
I'm Vito Demas — a digital marketing strategist with over a decade of experience turning ambitious briefs into measurable results. I've led campaigns for Indonesia's largest bank, built lead generation systems from zero, and managed multi-market brand activations across Southeast Asia.
My edge is the intersection: I think in stories but I work in numbers. Full-funnel strategy, performance marketing, creative direction, analytics — I move fluently between all of it.
Open to freelance projects, consulting, and the right full-time opportunities.